From Tadpole To Top Frog – How Our Business Started
Introducing Top Frog!
Top Frog has one simple goal – to help brands get their digital life in-check.
Our business was born from frustration of traditional web design and content marketing. We find that a lot of businesses invest large sums of money into a website or a marketing campaign and a year down the line, it not longer serves the business. We live in an age of rapid acceleration in every aspect of our lives and websites and content needs to follow at the same pace.
That belief has driven our unique approach to digital media. Our goal is not short-term wins, it’s about consistency and something building better for the long-term. We are constantly measuring, refining and ensure the digital output of our customers always effectively serves their audience.
We believe in treating web design and marketing like a magazine and not like a book. A magazine entices you in, engages you every week and strives to give the reader a wealth of content of great value – that’s our ethos too. In the digital age, this is ultimate way to connect with your audience.
How we started
For a number of years, our founders worked in collaboration to create websites and content for brands. Nick and his team specialised in only web design while Callum produced social media, marketing and video content for brands.
In the last two years Callum and his team have been creating content for brands such as Canon, Sony, Asos, Fujifilm, Mr Kipling and even the Pokemon Company which he secretly loves – seriously, his Pokedex is FULL!
Nick and his team have been creating website for a wealth of local businesses as well as launching a web platform that’s used by over 1000 pub and clubs across the UK.
After numerous VERY VERY IMPORTANT meetings •Cough*
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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BevYeL0nKNs/?utm_source=ig_embed&utm_medium=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Like R.E.M once sang... "That's me in the corner" 😂</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/callummcinerney/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Callum Mcinerney</a> (@callummcinerney) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-02-03T15:56:13+00:00">Feb 3, 2018 at 7:56am PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
Most of which involve a fishing trip somewhere in the Lea Valley, we discovered that everything we were doing needed something from each other. Many of Callums clients were asking for photos, video, content, social media and blogs for their new website while many of Nick's clients needed help with their content marketing. After some number crunching it was decided it was better to merge the businesses. What we were doing together proved to be such a success, that bringing both teams together in our new London office just made the most sense. Working as Top Frog allows us to offer an all-in-one solution to digital marketing that’s perfect for any business.
How we got the name:
As all of the ideas for how the business would be run were conceived while fishing, it seemed an organic process to name the business after something loosely fishing related. Our love of Perch fishing had us consider dorsal, or black stripes but most of those domains were taken. It took a few rounds and we knocked back a fair few silly ones until we got to Top Frog. A bit playful but still serious enough to show we know our stuff – well, we think so anyway.
We’re only a tadpole…
At the time of writing this Top Frog is only three months old! We’re still waiting to design a full version of our website. We’ll be having our case studies, project examples, all our team members and a lot more testimonials from our clients.
